Amsterdam Discount Cards

Amsterdam is full of museums and other great attractions to visit, though the costs can add up when you are paying full price. Save a bundle on your trip with these discount cards. The i amsterdam card offers unlimited free entry to almost all of the museums in the city for one day and comes with a free canal cruise. This should be your choice if you are looking to power through the city and see as much as you can in a short time. Keep in mind, however that to get your money’s worth you will need to visit about 3 museums per day. Alternatively, the Holland pass allows you to choose and book entrance to a few attractions in advance at a huge discount. There are pass options for 3, 4, or 6 entrances, and these do not necessarily need to be used on the same day. This is your best bet if you are looking for a more leisurely trip or just want to see a few museums. Either way, you should be sure to get the best value out of your trip with one of these discount passes.

I amsterdam City Card

Book I amsterdam City Card online

Simplify your trip to Amsterdam with the I Amsterdam City Card, a pass that gives you free admission to museums and public transport throughout the city. Gain free entry to 38 museums including the Van Gogh Museum, Rembrandhuis Museum and Hermitage Amsterdam. Enjoy unlimited free public transport, a free canal cruise and discounts on attractions and restaurants. This pass is the perfect way for independent travelers to make the most of their time in Amsterdam and save money too! All for free or with a significant discount! In addition, City Card gives you unlimited access to the city’s public transportation system for 48 or 72 hours.

  1. Save on admission to selected attractions
  2. Travel by boat and see the sights from the water
  3. Great overview and orientation of the city


  • Save money on top Amsterdam attractions with the I amsterdam card, a city pass valid for up to 3 days
  • Gain free admission to the Van Gogh Museum, Rembrandhuis Museum, Hermitage Amsterdam and other top Amsterdam attractions
  • Enjoy unlimited free public transport throughout the city and a free canal cruise
  • Amsterdam city pass valid for 48 or 72 hours

What You Can Expect

Amsterdam has so much to offer, including world-renowned museums, delicious food and delightful canals. The I amsterdam city card makes it easy to get the most out of your stay in this vibrant city while saving lots of money.

With your pass, gain free admission to illustrious Amsterdam museums including the Van Gogh Museum, Rembrandthuis Museum and Hermitage Amsterdam. Save 25% off popular Amsterdam attractions such as Madame Tussauds and XtraCold Icebar, and receive discount offers for restaurants and shows.

You’ll also get a free city map to help you navigate the streets and canals of Amsterdam and unlimited use of public transport (airport train not included). Enjoy the sights from a free canal cruise, also included with your city pass.

Your I amsterdam card activates with your first use and stays valid for 48 or 72 hours. Use your pass to discover this marvelous city at your own pace!


  • Pick-up: Collect the card and city map upon arrival at Amsterdam Schiphol Airport or in the city center – the choice is yours!
  • Duration: 48 or 72 hours from the first time you use the card

Additional Info


  • Free admission to 38 museums
  • Use of public transport system (GVB trams, buses and underground)
  • One Amsterdam canal cruise
  • 25% discount on admission to Amsterdam’s most popular attractions
  • 25% discount at participating restaurants and shops
  • City Map


  • Gratuities (optional)

Additional info

  • Confirmation will be received at time of booking
  • Once the card is activated (from the first time it is used), it is then valid for the consecutive hours shown on your card.
  • All locations included can only be visited one time

FREE Museums and Attractions Entrance:

  • Amsterdam ArenA
  • Amsterdam Castle Muiderslot
  • Allard Pierson Museum
  • Amsterdam Tulip Museum
  • Amsterdam Museum
  • Artis Royal Zoo
  • Bakkerij Museum Zaanse Schans
  • Biblical Museum
  • Bijzondere collecties (Special collections University of Amsterdam)
  • City Archives
  • Cobra Museum of Modern Art
  • de Appel arts centre
  • De Oude Kerk
  • De Nieuwe Kerk
  • Diamant Museum Amsterdam
  • Dolhuys Museum Haarlem
  • Dutch Resistance Museum
  • EYE Filmmuseum
  • FOAM Photography Museum
  • Frans Hals Museum Haarlem
  • Hermitage Amsterdam
  • Het Grachtenhuis
  • Het Rembrandthuis Museum (Rembrandt House Museum)
  • Het Scheepvaartmuseum (The National Maritime Museum)
  • Hortus Botanicus
  • Houseboat Museum
  • Huis Marseille – Museum for photography
  • FOAM Photography Museum
  • Joods Cultureel Kwartier – Jewish Historical Museum & Portuguese
  • Joods Cultureel Kwartier – Synagogue & Hollandsche Schouwburg
  • Molenmuseum Zaanse Schans
  • Molen van Sloten & Kuiperijmuseum
  • Museum Geekvinck Hinlopen Huis
  • Museum Het Schip
  • Museum Our Lord in the Attic
  • Museum Tot Zover (Funeral Museum)
  • Museum van het Nederlandse Uurwerk Zaanse Schans
  • Museum Van Loon
  • Museum Willet Holthuysen
  • Pijpenkabinet (Amsterdam Pipe Museum)
  • Pressmuseum
  • Science Center NEMO
  • Stedelijk Museum
  • Tassenmuseum Hendrikje (Museum of Bags and Purses)
  • Teylers Museum Haarlem
  • Tropenmuseum
  • Tsar Peter House (Zaandam)
  • Van Gogh Museum (until 25 April on display in the Hermitage)
  • Zaans Museum

25% Discount:

  • Amsterdam Dungeon
  • Amsterdam Tattoo Museum
  • Ajax Experience
  • ARCAM Architecture Centre Amsterdam
  • Bimhuis (Jazz)
  • Candlelight / Cocktail Cruise – Holland International Canal Cruises Caulils Delicatessen & Catering
  • Cheese Gift Shop Magna Plaza
  • Heineken Experience
  • Hollandse Manege
  • House of Bols
  • Kattenkabinet (Cat Cabinet)
  • Madame Tussauds
  • North Sea Jazz Club
  • Restaurant Looks
  • Restaurant View (grill and Teppan Yaki)
  • Restaurant Da Portare Via (Italian)
  • Restaurant Nobel (Haarlem)
  • Reypenaer Tasting Room
  • Thinking of Holland (design souvenir shop)
  • XtraCold Icebar
  • Tun Fun

Holland Pass


The Amsterdam and Holland Pass is a city pass offering free and reduced entrance tickets to must-see attractions, museums and public transport in Amsterdam and other popular Dutch cities such as The Hague and Rotterdam. This sightseeing pass is the only leisure pass in The Netherlands that entitles you to the benefit of fast-track entry, allowing you to skip the long queues at some of the busiest tourist attractions such as Madame Tussauds, Rijksmuseum, Van Gogh Museum, Keukenhof Gardens and the Amsterdam Dungeon! Simply show your Holland Pass to the attendant and you can bypass the queue, saving you time and adding convenience.

  • Includes free admission to top local attractions
  • Flexibility to customize your itinerary to your own preferences
  • Excellent value for money

Buy Holland Pass online


There are over 60 museums and attractions and you can choose up to seven free entrance tickets including skip the line or fast-track access to Keukenhof Gardens, Rijksmuseum, Van Gogh Museum and Heineken Experience, plus get access to over 100 special offers and discounts at museums and attractions and in shops and restaurants! Amsterdam is a delight to explore and very easy to navigate on foot. Many visitor attractions are within easy walking distance of each other.

Receive a comprehensive Amsterdam guidebook including attractions, general information, interesting facts about Amsterdam and full color city and regional maps. With clear, concise information and easy to follow directions, this guidebook has all the essential tips for a top Amsterdam experience! A snapshot of Amsterdam attractions included are Van Gogh Museum, Rijksmuseum, Canal Cruise, Heineken Experience, transfer and entrance to the Keukenhof Gardens, Diamond Museum, Jewish Historical Museum, Canal Bus Hop-on Hop-off, Rembrandt House, Sloten Windmill, Madame Tussaud, Amsterdam Dungeon and many more.

Holland Pass includes a choice of 2, 5 or 7 free entrance tickets. The free entrance tickets are divided into gold and silver tickets. Each museum accepts a certain type of ticket in exchange for free entrance.

Additional Info

  • Pick-up: You may collect your pass from Amsterdam Schiphol Airport, Amsterdam Central Station and various Travelex branches throughout The Netherlands


  • Choice of 2, 5 or 7 free entrance tickets/vouchers covering over 60 of Amsterdam’s top visitor attractions and museums
  • Holland Pass guidebook including city maps, special offers and discounts
  • Skip the line access to Amsterdam’s major attractions
  • Free Amsterdam public transport: 24 hours with the 2 or 5 ticket option, 48 hours with the 7 ticket option


  • Gratuities (optional)
  • Entrance to special exhibitions
  • Food and drinks, unless specified
  • Transport to and from attractions and museums

Additional info

  • Confirmation will be received at time of booking
  • Holland Pass includes a choice of 2, 5 or 7 free entrance tickets. The free entrance tickets are divided into gold and silver tickets. Each museum accepts a certain type of ticket in exchange for free entrance.
  • Important: The Holland Pass is valid per person. Per version, you can only exchange one ticket for the same attraction.
  • Holland Pass 2 includes one gold (tulip) and one silver (windmill) ticket, the combination Van Gogh Museum and Rijksmuseum is therefore NOT possible with this card option


Once you have purchased your Amsterdam and Holland Pass, you can choose between the following museums and attractions for free and skip the line/fast-track access. Here are some examples of the most popular museums, attractions and activities:

  • Van Gogh Museum (gold ticket)
  • Rijksmuseum (gold ticket)
  • Heineken Experience (gold ticket)
  • Keukenhof Gardens 20 March to 18 May, 2014 (gold ticket)
  • Round-trip transfer from Schiphol Airport to Keukenhof Gardens (silver ticket)
  • Madame Tussauds (gold ticket)
  • Amsterdam Canal Cruises (silver ticket)
  • Amsterdam City Tour (silver ticket)
  • Amsterdam Maritime Museum (silver ticket)
  • Cheese tasting (silver ticket)
  • Rembrandt House (silver ticket)


You can choose between these museums for free access or discounted entry:

  • Allard Pierson Museum (50% off)
  • Amsterdam Historical Museum (25% off)
  • Amsterdam Tulip Museum (50% off)
  • Biblical Museum (20% off)Diamond Museum (50% off)
  • Filmmuseum (40% off)
  • Foam_Fotografiemuseum Amsterdam (25% off)
  • Hermitage Amsterdam (20% off)
  • Houseboat Museum (20% off)
  • Jewish Historical Museum (20% off)
  • Museum of Bags and Purses Hendrikje (20% off)
  • Museum Geelvinck (25% off)
  • Museum Our Lord in the Attic (50% off)
  • Museum Van Loon (25% off)
  • The Willet-Holthuysen Museum (25% off)
  • De Nieuwe Kerk (20% off)
  • Portuguese Synagogue (25% off)
  • Rembrandt House Museum (25% off)
  • Sloten Windmill / Coopery Museum (25% off)
  • Tropenmuseum (20% off)
  • VodkaMuseum (20% off)
  • Frans Hals Museum – Haarlem (25% off)
  • Teylers Museum – Haarlem (25% off)

Shops – Discounts:

  • CheeseGiftShop Magna Plaza (10% off)
  • Dam Square Souvenirs (10% off)
  • Heineken the City
  • Thinking of Holland (10% off)
  • VodkaShop (10% off)

Attractions: Discounts:

  • Amsterdam Arena – World of Ajax walk-in tour (25% off)
  • Amsterdam Canal Cruises (20% off)
  • Amsterdam Diamond Center
  • Amsterdam Beach Bus (20% off)
  • Amsterdam Tourist Bus (50% off)
  • Amsterdam Sightseeing Hop-On Hop-Off (20% off)
  • Blue Boat Company (20% off)
  • Canal Bike (25% off)
  • Canal Bus – Hop on, Hop off (25% off)
  • Canal Cruise – 100 Highlights Cruise (20% off)
  • Canal Hopper (25% off)
  • Candlelight Cruise (20% off)
  • Coster Diamonds
  • Gassan Diamonds
  • Holland Excursions (20% off)
  • House of Bols Cocktail & Genever Experience (20% off)
  • Hortus Botanicus Amsterdam (20% off)
  • XtraCold Ice Bar (25% off)
  • MacBike (10% off)
  • Reypenaer Cheese tasting room (10% off)
  • VIP Watertaxi Amsterdam (10% off)

Restaurants – Discounts:

  • Brasserie de Brakke Grond
  • Dam Plaza (10% off)
  • David & Goliath
  • Hard Rock Cafe
  • Café TODRINK in Hotel Arena
  • Restaurant TODINE in Hotel Arena
  • Café-Restaurant Heffer (25% off)
  • Restaurant La Pampa (10% off)
  • Restaurant La Plaza (10% off)
  • Cafe-Restaurant Majestic
  • Café-Restaurant Neva
  • Odeon Club
  • Pancake boat Amsterdam (20% off)
  • Restaurant Oud Holland (10% off)
  • Restaurant Selecta – Indonesian (15% off)
  • Sea Palace
  • Café-Restaurant Stanislavski (15% off)
  • Tokyo Cafe Damrak (10% off)
  • Tokyo Cafe Spui (10% off)

OV - Chipcard

Apply online OV – Chipcard


The OV-Chipkaart is a contactless smart card system for all public transport in the Netherlands. The OV-chipkaart is a collaborative initiative of five large public transport operators in the Netherlands: the main rail operator NS, the bus operator Connexxion and the municipal transport operators of the three largest cities: GVB (Amsterdam), HTM (The Hague) and RET (Rotterdam). These five companies established the joint ventureTrans Link Systems (abbreviated TLS) to develop and implement the OV-chipkaart, though all public transport companies in the Netherlands use and are able to use the system as well.

Three Types of OV-chipkaart

Personal OV-chipkaart

Personal OV-chipkaart (P-card). This card displays a name, date of birth and photograph and can only be used by the cardholder. A range of services are offered with this card, including passes with different operators, automatic reloading, blocking if the card is reported lost or stolen, a credit refund when the card is terminated and an online transaction overview.

Anonymous OV-chipkaart

Anonymous OV-chipkaart (A-card). This card does not display any personal details. It can therefore be used by more than one passenger – but not at the same time. A limited range of services are offered with this card (including credit refund when the card is terminated and an online transaction overview).

Business OV-chipkaart

The business OV-chipkaart was launched in 2012. TLS facilitates use of the OV-chipkaart in the business market. This allows the business card provider to produce and distribute business OV-chipkaarts. The business card provider receives transactions and can offer additional services to customers.

Brochures, forms and downloads

Using the travel card machines

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